Influencer Marketing Startup Mavrck Raises $5M

Mavrck, a startup that helps marketers recruit customers to create promotional content, has raised $5 million in Series A funding.

There are plenty of other companies working on influencer marketing, but Mavrck co-founder and CEO Lyle Stevens said they usually identify influencers without helping brands “activate” them, or they’re focused on how to “rent” influencers, regardless of whether or not they have any actual loyalty to a specific brand or product.
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Apple’s App Store Gets A Smarter Search Engine

A number of mobile app developers and industry observers recently noticed a significant change in the way the Apple App Store’s search algorithms are returning results. Developers say that, following a series of shifts that took place beginning on November 3, app search results now appear to be more intelligent and far more relevant – especially among the top results – than in previous months.
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2016 Will Be The Year Of The Sales Stack

Selling is a competitive sport, and quota-seeking salespeople are the athletes of that sport: They are scored and compared, there are frontrunners and underdogs and there are winners and losers. Confronted by today’s more informed customer who has readily available competitive, pricing and rating data, salespeople are facing unprecedented pressure to perform — they are expected to sell more — and faster.

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