A “LAMP” stack is a group of open source software that is typically installed together to enable a server to host dynamic websites and web apps. This term is actually an acronym which represents the Linux operating system, with the Apache web server. The site data is stored in a MySQL database, and dynamic content is processed by PHP.
Mavrck, a startup that helps marketers recruit customers to create promotional content, has raised $5 million in Series A funding.
There are plenty of other companies working on influencer marketing, but Mavrck co-founder and CEO Lyle Stevens said they usually identify influencers without helping brands “activate” them, or they’re focused on how to “rent” influencers, regardless of whether or not they have any actual loyalty to a specific brand or product.
A number of mobile app developers and industry observers recently noticed a significant change in the way the Apple App Store’s search algorithms are returning results. Developers say that, following a series of shifts that took place beginning on November 3, app search results now appear to be more intelligent and far more relevant – especially among the top results – than in previous months.
Selling is a competitive sport, and quota-seeking salespeople are the athletes of that sport: They are scored and compared, there are frontrunners and underdogs and there are winners and losers. Confronted by today’s more informed customer who has readily available competitive, pricing and rating data, salespeople are facing unprecedented pressure to perform — they are expected to sell more — and faster.